Tuesday, September 6, 2011

Ineffective Communication

This Insurance email is an ineffective style of communication for numerous reasons. One thing that stuck out to me was the over user of the word "via." Using various terms with the same meaning would have sounded better. Also, I felt as if they could have used smaller words as well as more familiar words. For example they use the word "liaise." Obviously I am not part of the intended audience but I don't think it is a commonly used word. Over all I think the communicator  could have used smaller and more concrete wording.

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